I-Google ishintsha ngokushesha indlela ekhombisa ngayo imiphumela yokuseshaFuthi olunye lwezivivinyo ezinamandla kakhulu ngaphakathi kwe-Search Labs ukuhlanganiswa kwe-"AI Mode" kanye nesici esisha se-Web Guide. Zombili zithembele ku-Gemini kanye namasu athuthukile njenge-query fan-out ukuze zihlele kabusha i-SERP, okuthinta ngqo ithrafikhi yendabuko yemvelo.
Uma usebenza ku-SEO, udala okuqukethwe, noma ufuna nje ukuqonda ukuthi ulwazi lwakho lokusesha ku-Google luzoshintsha kanjani, lokhu kungokwakho.Udinga ukwazi ukuthi iyini i-Web Guide, ukuthi ungayilungiselela kanjani kusuka ku-Search Labs, ukuthi ukusebenzisa i-AI Mode kuhlanganisani, nokuthi yiziphi izimpawu zokwenza ngcono eziqala ukuthwala isisindo esikhulu kule ndawo entsha yokusesha ekhiqizayo.
Iyini i-AI Mode ye-Google Search futhi ingena kanjani ku-Web Guide?
"Imodi ye-AI" ye-Google Search iwukuhlolwa okutholakala kuma-Search Labs okukuvumela ukuthi usebenzisane nemiphumela yokusesha ngendlela yengxoxo.Ayithathi indawo yemiphumela yendabuko ngokuphelele, kodwa ibeka izikhundla zayo esikhundleni sesibili ngokunikeza izimpendulo ezikhiqizwe yi-AI, kanye nethuba lokubuza imibuzo yokulandelela nokuqalisa kabusha izingxoxo zangaphambilini.
Le Mode ye-AI ihambisana nezinye izinhlelo ezimbili ezinkulu ze-Google ezisekelwe ku-Gemini.Ukubuka konke kwe-AI kanye nomhlahlandlela wewebhu uqobo. Ngenkathi i-AI Overviews ikhiqiza isifinyezo esigqanyisiwe phezulu kwethebhu ethi "Konke", i-Web Guide ihlela kabusha izixhumanisi, ikakhulukazi kuthebhu ethi "Iwebhu", zibe amaqembu anezihloko, izama ukuhlonipha kangcono ukubonakala kwamakhasi anikeza ulwazi.
Inqubomgomo ye-Google ethi "akukho ukuchofoza" ishaye izigidi zamawebhusayithi ezindaba nokuqukethwe.Njengoba abasebenzisi bevame ukuthola konke abakudingayo ngaphandle kokushiya injini yokusesha, i-Web Guide izama ukunciphisa kancane lo mphumela: I-AI isekhona, kodwa izixhumanisi ziphinde ziphinde zibonakale uma kuqhathaniswa nebhulokhi eyodwa yempendulo.
Empeleni, i-Web Guide isebenzisa i-AI ukuhlanganisa amakhasi ahlobene abe amabhlogo awusizo (isibonelo, “Amathiphu Esabelomali”, “Ukuphepha Kwabesifazane Abahamba Bodwa”, “Isiko Lendawo”…), ngalinye linesifinyezo esincane esenziwe, futhi ngaphansi kwaso kukhethwe ama-URL ambalwa aphendula kulokho okugxilwe kukho kombuzo.
Izidingo zokusebenzisa amaLabhu Okusesha kanye neModi ye-AI
Ngaphambi kokuxoxa ngokucushwa, kubalulekile ukuqonda ukuthi ama-Search Lab kanye ne-AI Mode awatholakali kuwo wonke umuntu.I-Google ichaze uchungechunge lwezidingo kanye nemikhawulo enquma ukuthi ubani ongenza lezi zivivinyo zisebenze.
Okokuqala, kumele ube neminyaka engaphezu kwengu-18 ubudala futhi usebenzise i-akhawunti yakho ye-Google oyilawula ngqo.Ama-akhawunti e-Google Workspace, okuhlanganisa nalawo ezemfundo (i-Google Workspace for Education), awafakiwe okwamanje, ngakho-ke uma usebenzisa i-akhawunti yenkampani cishe ngeke ubone isithonjana se-Labs noma izinketho ze-AI Mode.
Ulimi lubalulekile futhiOkuhlangenwe nakho kwe-AI Mode kanye ne-Search Labs kuyatholakala ngezilimi eziningi ezahlukene, okuhlanganisa iSpanishi, isiNgisi, isiJalimane, isiFulentshi, isiPutukezi saseBrazil, isiNtaliyane, isiJapane, isiKorea, isi-Arabhu, isiHindi, isiRashiya, isiTurkey, nesiVietnam, phakathi kwezinye eziningi. I-Google igcina uhlu olusemthethweni lwezilimi ezisekelwayo futhi iyaqhubeka nokukhulisa lolu hlu.
Iphuzu elibalulekile lokuthola okuningi kwi-AI Mode umlando wokuseshaI-Google itusa ukuvumela "umsebenzi wewebhu nohlelo lokusebenza" ngoba ikuvumela ukuthi ungagcini nje ngokwenza ngezifiso izimpendulo kodwa futhi uqalise kabusha izingxoxo zangaphambilini ngaphakathi kwethebhu ye-AI Mode. Ngaphandle kokuvumela le nketho, usengasebenzisa ukuhlolwa, kodwa uzolahlekelwa ukuqhubeka kwemibuzo yakho.
Ngaphezu kwalokho, e-United States, ukwenza ngokwezifiso Imodi ye-AI Incike kunketho ethi "Yenza Usesho Lufanele"Kusuka ku-akhawunti yakho ye-Google, kuzilungiselelo Zokwenza Usesho Lube Luhle, ungaluvula noma uluvale lolu khetho. Uma uluvulile kanye nomsebenzi wewebhu nohlelo lokusebenza, i-AI izokwenza kangcono izimpendulo zayo zivumelane nezintshisekelo zakho kanye nemikhuba yakho.
Indlela yokusebenzisa nokuqala ukusebenzisa i-AI Mode kuma-Google Search Labs
Uma izidingo eziyisisekelo sezihlangatsheziwe, isinyathelo esilandelayo ukungena kuma-Search Labs bese usebenzisa i-AI ModeInqubo ingenziwa kokubili kukhompyutha kanye nedivayisi yeselula, kodwa indlela enengqondo iyafana: ngena ngemvume nge-akhawunti yakho bese uphuma kwimodi ye-incognito.
Kukhompyutha, vula isiphequluli sakho osithembayo bese ungena ku-Google njengenjwayelo.Qiniseka ukuthi awukho efasiteleni eliyimfihlo noma elingabonakali, ngoba idatha yomsebenzi ayilondolozwa kuleyo modi futhi ezinye izivivinyo zamaLabhu zingase zingasebenzi kahle.
Uma uqala usesho ku-Google, uzobona ibha evamile lapho uthayipha khona umbuzo wakho.Kuma-akhawunti anesivivinyo esivuliwe, inketho ye-AI Mode izovela ngezansi, noma ungayifinyelela ngesithonjana sefulegi le-Search Labs. Mane uthephe leyo nkinobho ukuze ungene endaweni yengxoxo.
Ukusuka lapho ungabuza imibuzo ngombhalo noma ngezwi bese uthola izimpendulo ezikhiqizwe yi-AIUngabuza imibuzo ehlobene, ujule ezihlokweni ezincane, bese usebenzisa ikholomu yomlando we-AI Mode noma ithebhu ukuze ubuyele ekuxhumaneni kwangaphambilini. Uma unezikhokhelo ezifana ne-Google AI Pro noma i-AI Ultra (e-US), izici ezengeziwe nazo zifakiwe kulolu hlelo.
Uma nganoma yisiphi isikhathi ufuna ukuvala noma ukuphinda uvule i-AI Mode kusuka ku-Search LabsVula ithebhu entsha kusiphequluli sakho, chofoza isithonjana se-Search Labs phezulu kwekhasi, bese ngaphakathi kwephaneli yokuhlola, hambisa iswishi ethile ye-AI Mode ukuze uyivule noma uyivale.
Ukuphatha nokususa umlando weModi ye-AI
Esinye sezici ezibucayi kakhulu kunoma yimuphi umsebenzi we-AI ukuphathwa komlando.Imodi ye-AI igcina usesho nezingxoxo ku-akhawunti yakho, ikuvumela ukuthi uqhubeke lapho ugcine khona, kodwa futhi iphakamisa ukukhathazeka ngobumfihlo.
Ukuze ubuke futhi ususe lokhu kusebenzisana, qala ufinyelele i-AI Mode futhi kusuka kukhompyutha yakho.Ngakwesobunxele uzobona isigaba esithi "Umlando Wemodi Ye-AI", esibala imibuzo nezikhathi ezigciniwe.
Uma ufuna ukususa usesho oluthile ku-AI Mode, khetha into ehambisanayo emlandweni bese usebenzisa inketho yokususa ngayinye.Ngale ndlela, leyo ngxoxo noma umbuzo ngeke usavela ohlwini, yize ungase uqhubeke imizuzu embalwa kwamanye amarekhodi angaphakathi kuze kube yilapho ususuliwe ngokuphelele.
Uma ukhetha ukwenza ukuhlanza okuvamile, i-AI Mode inikeza nenketho yokususa wonke umlando ngesikhathi esisodwa. usebenzisa inkinobho ethi "Sula konke". Qaphela ukuthi lokhu kuthinta kuphela umlando othize we-AI Mode; umbuzo ofanayo ungase ubonakale emlandweni wakho wokusesha we-Google ojwayelekile.
Uma ususa usesho ku-AI Mode, i-Google ixwayisa ngokuthi okunye kungase kuvele isikhashana ku-"My Activity"Lezi zinto zisuswa ngokuzenzakalelayo ngaphansi kwamahora angama-24, futhi uma ufuna ukusheshisa inqubo, ungahlala ufinyelela ku-My Activity bese ususa lokho okufakiwe ngesandla.
Ngaphezu kwalokho, ekusebenzelaneni lapho kuvela khona i-AI Overview kuqala bese ukhetha ukuthi “Hlola ngokuningiliziwe ku-AI Mode”Kukhiqizwa okufakiwe okubili okuhlukene: okukodwa kombuzo wokuqala kanye nokunye kokushintshela endaweni yengxoxo. Ukususa umlando weModi ye-AI kuphela akususi ngokuzenzakalelayo irekhodi lokusesha okuvamile; ukuze wenze kanjalo, kufanele futhi ususe lokho okufakiwe emlandweni ojwayelekile.
Indlela yokuthumela impendulo mayelana nokuhlolwa kwe-AI Mode kanye ne-Search Labs
I-Google igcizelela ukuthi i-AI Mode kanye nezinye izici ze-Search Labs ziyizilingo esigabeni sokuhlola.nokuthi idinga impendulo yangempela yomsebenzisi ukuze ilungise amaphutha, ilungise ukuziphatha kwemodeli, futhi ichaze ukuthi isikhombimsebenzisi sizothuthuka kanjani.
Empendulweni ngayinye ekhiqizwe yi-AI Mode, uzobona izithonjana ezithi "Like" kanye nethi "Dislike" ezansi.Uma uthola impendulo iwusizo, ungathinta isithonjana se-plus bese, ngokuzithandela, uvule ifomu elithi "Yabelana ngempendulo eyengeziwe" ukuze ubonise ukuthi kungani ukuthole kuwusizo, ngokukhetha isigaba bese wengeza imininingwane ensimini yombhalo.
Ngakolunye uhlangothi, uma impendulo ingacacile, ingasizi, noma iyinkinga enkuluChofoza isithonjana esingesihle. Ifomu elincane lizovuleka lapho ungacacisa khona isizathu (isibonelo, okuqukethwe okuphelelwe yisikhathi, ukuntuleka komongo, ukubandlulula, njll.) bese uchaza kabanzi ngencazelo yakho.
Uma usuqedile ukuchaza inkinga noma intuthuko, chofoza ku-“Thumela”Kanye nokuphawula, usesho lokugcina kanye nemiphumela yalo ehlobene nalo kuzofakwa, okusiza amaqembu e-Google ukuphinda ukusebenzisana futhi alungise ukuziphatha kwemodeli.
Uma ufuna ukuthumela impendulo mayelana nokuhlolwa kwe-AI Mode ngokujwayelekile, ngale kwempendulo ethileUngakwenza lokhu kusuka ku-Search Labs: vula ithebhu entsha kusiphequluli sakho, iya kusithonjana se-Labs, thola ikhadi elithi "Imodi ye-AI", bese phansi, chofoza ku-"Impendulo." Lapho ungabelana ngemibono ejwayelekile mayelana nokuhlangenwe nakho.
Iyini ngempela i-Google Web Guide futhi kungani ibalulekile?
Umhlahlandlela Wewebhu ungenye indlela yokuhlola evela kuma-Search Labs eshintsha kakhulu indlela imiphumela eboniswa ngayo kuthebhu ethi “Iwebhu”.Esikhundleni sokufaka ohlwini izixhumanisi eziyishumi eziluhlaza okwesibhakabhaka ngokuqondile, i-Google ihlanganisa amakhasi abe amabhlogo anezihloko ezikhiqizwe yi-AI, ngalinye linesihloko salo kanye nesifinyezo esifushane.
Umqondo uwukuthi, uma umbuzo wakho ubanzi noma ubekwe ngendlela yokuxoxa (isibonelo, “indlela yokuhamba ngedwa eJapane” noma “indlela yokuxhumana nomndeni wami ezindaweni zesikhathi ezahlukene”), injini yokusesha ayikuphoqi ukuthi uthuthukise usesho, kodwa kunalokho ikunikeza izici eziyinhloko: ezokuthutha, indawo yokuhlala, isiko, ukuphepha, amathuluzi okushaya ucingo ngevidiyo, ukuhlela, njll.
I-Behind Web Guide inguqulo eyenziwe ngokwezifiso ye-Gemini eqeqeshwe ukuqonda kokubili inhloso yombuzo kanye nesakhiwo sokuqukethwe kwewebhu.Lo modeli uhlaziya amakhasi afanele, uthola izinto ezifanele, izihloko kanye nezinhlobo zokuqukethwe (iziqondiso, ukubuyekezwa, okuhlangenwe nakho komuntu siqu, ukuqhathanisa…) bese uwahlanganisa ngaphansi kwezihloko ezikhiqizwa ngokushesha.
Esikhundleni sokufihla izixhumanisi njengoba kwenzeka kwezinye izifinyezo ze-AIUmhlahlandlela Wewebhu uzibeka phambili naphakathi eqenjini ngalinye. Zihlala zingama-URL avamile, ahlahlwa yi-Googlebot, adlulisela igunya futhi angamukela ukuchofoza, kodwa manje ahlelwe ngenhloso, hhayi nje ngezinga lokufaneleka komuntu ngamunye ngokwezici zakudala.
I-Google ikwenze kwacaca ukuthi i-Web Guide izoqala futhi ithuthuke kuqala kuthebhu ethi “Web”.Ifinyeleleka kuphela kulabo ababhalisela i-Search Labs, kodwa futhi ibonise ukuthi, uma idatha nokusetshenziswa kukuhle, le nhlangano enesihloko ingangezwa ekubukeni okuzenzakalelayo "Konke" ezigabeni zakamuva.
Indlela Umhlahlandlela Wewebhu Osebenza Ngayo: Ukuhlanganisa imibuzo kanye nokuqoqwa kwezihloko
Isici esiyinhloko sobuchwepheshe esenza kube nokwenzeka i-Web Guide yilokho okubizwa ngokuthi "umbuzo wokukhipha abalandeli".Esikhundleni sokusesha okukodwa ngesisho sakho, uhlelo lukhiqiza imibuzo eminingana ehlobene futhi luyisebenzise ngesikhathi esisodwa ukuze imboze kangcono isihloko.
Inqubo iqala ngokuhlaziya umbuzo oyinhloko ukuze kutholakale izihloko ezincane, imibuzo evamile, ukuqhathanisa, noma izici ezingavamile ezivame ukuhambisana nawo.Ukusuka lapho, i-Gemini ikhiqiza izinhlobo eziningi eziqondile zokusesha kwakho, ngayinye igxile esicini esithile (amanani, ukuphepha, imizila, izidingo zomthetho, ubufakazi, njll.).
Lezi mibuzo engezansi zithunyelwa ngesikhathi esisodwa kwingqalasizinda yokusesha ye-Google.Imiphumela efanele itholakala kuleyo naleyo, bese icutshungulwa futhi yimodeli ukuze kutholakale amaphethini: ukuthi yimaphi amakhasi asabela kangcono kusici ngasinye, ukuthi hlobo luni lokuqukethwe akunikezayo, nokuthi ahlobene kanjani.
Ngalo lonke lolo lwazi, i-Web Guide yakha amabhlogo anezihloko owabona ku-interface.Ibhulokhi ngayinye inesihloko esikhiqizwe ngokuzenzakalelayo (isb., “Amathiphu Esabelomali Sokuhamba Uya EJapane” noma “Izindaba Zomuntu Siqu Zokuhamba Wedwa”), isifinyezo esifushane esichaza iqembu, kanye nohlu olulinganiselwe lwezixhumanisi ezifanelana kahle naleso sihlokwana.
Le ndlela inikeza izinzuzo eziningana.Umsebenzisi uthola umbono ophelele futhi ocacile ngaphandle kokwenza usesho oluyinkulungwane, i-Google ingalindela imibuzo ehlobene futhi ibonise okuqukethwe okuhlukahlukene, futhi amasayithi anokuqukethwe okujulile nokuhlelekile anezinketho zokuvela emaqenjini athile noma ngabe ayengekho phezulu kweklasikhi ngaphambilini.
Ngokuphathelene nolwazi lokusesha, i-Web Guide inciphisa isidingo sokuvula amathebhu amaningi futhi ikhuthaza ukuhlola okuseceleni ngaphakathi kwesihloko esifanayo, njengoba kulula ukusuka kwelinye iqembu uye kwelinye (“isabelomali”, “ukuphepha”, “okuhlangenwe nakho komuntu siqu”…) ngaphandle kokulahlekelwa umongo wokubonisana okuyinhloko.
Umehluko phakathi koMhlahlandlela weWebhu, Ukubuka konke kwe-AI kanye neModi ye-AI
Nakuba i-Web Guide, i-AI Overviews kanye ne-AI Mode zabelana ngesisekelo sobuchwepheshe be-Gemini kanye nokusetshenziswa kwe-query fan-outUmsebenzi ngamunye uxazulula inkinga ehlukile futhi uvela engxenyeni ehlukile yesixhumi esibonakalayo sokusesha.
Ukubuka konke kwe-AI kuboniswa phezulu kwethebhu ethi “Konke” Ivezwa njengebhokisi elikhulu elinesifinyezo, elihambisana nezixhumanisi ezimbalwa ezicashuniwe. Ukugeleza lapha yilokhu: ufunda impendulo ekhiqizwe, futhi ngezinye izikhathi uchofoza komunye wemithombo uma ufuna ulwazi olwengeziwe. Ungacabanga ngakho njengohlobo "lwempendulo esheshayo" ethuthukisiwe.
Ngakolunye uhlangothi, i-AI Mode ihlala kuthebhu yayo ngaphakathi kokusesha. futhi isebenzisa ifomethi yengxoxo. Uyibuza imibuzo, ibuyisela imiyalezo yesitayela sengxoxo, futhi yize ingabonisa izixhumanisi, lezi akuzona izinto ezigxile kokuhlangenwe nakho; into eyinhloko ingxoxo ne-AI kanye nekhono lokulandelela imibuzo.
Umhlahlandlela Wewebhu uphakathi kwalezo zindlela ezimbiliIsebenza kuthebhu ethi “Iwebhu” (ngaphakathi kwe-Search Labs), ihlela kabusha uhlu lwemiphumela yendabuko lube ngamaqembu anezihloko ezincane. Isagxile ekuboniseni ama-URL ngamanye, kodwa ishintsha kakhulu ukuhleleka kanye nomongo avela kuwo.
Empeleni, lokhu kusho ukuthi ikhasi lakho alisancintisani nje ngesikhundla esithile kukholamu yezixhumanisi eziyishumi.kodwa futhi ngokuvela kubhlokhi ethile, endaweni ebonakalayo ngaphakathi kwalelo bhlokhi futhi, uma unenhlanhla futhi unesakhiwo esicatshangelwe kahle, ngisho nokuthonya isihloko seqembu ngenxa yezihloko zakho ze-H2 ne-H3.
I-Google isikisele ukuthi uma i-Web Guide iwusizo kubasebenzisi, ingandisa lolu hlobo lwenhlangano enesihloko kuthebhu ethi "Konke".Uma lokho kwenzeka, sizobe sikhuluma ngoshintsho lwesakhiwo ku-SERP, olufana nokugxuma kusuka ku-SGE kuya ku-AI Overviews, kodwa sigxile endleleni amawebhusayithi avamile asatshalaliswa futhi evezwa ngayo.
Umthelela we-Web Guide kanye ne-AI ku-SEO: kusukela kuzixhumanisi eziyishumi eziluhlaza okwesibhakabhaka eziya kumaqembu anezihloko
Sekuyiminyaka ecishe ibe ngamashumi amathathu, i-SEO yayisekelwe ezikhundleni zokukhuphuka ngaphakathi kohlu oluqondile lwezixhumanisi eziluhlaza okwesibhakabhaka.Nge-Web Guide, lelo ladi litsheka eceleni: manje usuncintisana ngaphakathi kwamaqembu anezihloko, ngenhloso enengqondo, hhayi nje ngesikhundla esiphelele.
Ukuhleleka kwamaqembu e-Web Guide akuhambisani ngempela nezinga le-organic elijwayelekileIkhasi elalingelesithathu ku-SERP izolo lingagcina lingcwatshwe eqenjini elingabonakali noma elinganwetshwa, kuyilapho okuqukethwe okusha, okuhambisana kahle nesihloko esincane (“amaqhinga okudlula isitimela”, “indawo yokuhlala eshibhile ngoKhisimusi”, njll.), kungagxumela phezulu kwebhulokhi efanele ngobusuku obubodwa.
Ukusesha okude, okuxoxayo yikona okuvame ukuqala i-Web GuideLena yimibuzo emide kanye enenhloso ephezulu kanye nokuncintisana okuncane abadali bokuqukethwe abakuthandayo. Uma wake wakhanga ithrafikhi ngezindatshana eziklanywe ngokucophelela zale mibuzo, manje uzobona ukuthi i-AI iwushintsha kanjani umdlalo.
Kodwa-ke, ngaphakathi kokuphazamiseka kukhona ithuba kulabo abaqhubekela phambili.Njengoba i-Web Guide isalokhu iyisilingo esingakhethwa ngaphakathi kwe-Labs, imodeli isathembele kakhulu emakhasini ahlelwe kahle, anezigaba zezihloko ezicacile, amabhlogo empendulo amfushane, kanye nedatha ehlelekile eyenza kube lula ukuqonda izihloko ezincane.
Ngamafuphi, i-Web Guide ayisusi isidingo sokuqukethwe okuhle, iyakwandisa.Amawebhusayithi anombhalo ogcwele, izihloko ezididayo, noma i-schema embi akuthola kunzima kakhulu; kuyilapho labo abanakekela ukwakheka kolwazi lwabo bengadlula ngisho neziqhwaga ezisathuthukisa kuphela ngokugxila "ezilinkini eziyi-10 eziluhlaza okwesibhakabhaka".
Umugqa Wesikhathi: Kusukela ku-SGE kuya ku-AI Mode kanye ne-Web Guide
Ukuzibophezela kwe-Google ekusesheni okudala akuvelanga konke ngesikhathi esisodwa, kodwa kuvele ngezindlela eziningana.Ukuqonda lokho kulandelana kusisiza sibone ukuthi ukuziphendukela kwemvelo kungase kuholele kuphi eminyakeni ezayo.
Isigaba sokuqala kwakuyi-SGE (Search Generative Experience), eyasungulwa ngoMeyi 2023 eLabs.Abasebenzisi abakulayini babone ibhokisi lesifinyezo elenziwe nge-AI ngaphezu kwemiphumela yemvelo, ikakhulukazi ekusesheni kokuthenga, imibuzo yokuthi kwenziwa kanjani, kanye nezihloko zezempilo. Kwakuyisibonakaliso sokuqala esingathi sína sokuthi izimpendulo ezikhiqizwe zingancintisana ngqo nemithombo yokuqala.
Kwabe sekufika i-AI Mode, eyashintsha kusukela ekuhlolweni yaya ekusakazweni komphakathi e-US ngo-2024.Lapha, i-Google yaqala yahlola ukugeleza kokusesha lapho izixhumanisi zazicishe zingakhethwa khona, zifihliwe ngemuva kwamamenyu okwehlayo, futhi ukuxhumana okuyinhloko kwenzeka esibonakalayo sengxoxo. Ama-SEO amaningi abe eseqala ukucabanga ngendlela yokuthola ukucashunwa ku-AI, hhayi nje indlela yokukala.
Isigaba sesithathu esikhulu yi-Web Guide, esiqaliswa njengokuhlola kuthebhu ethi “Web”.Manje, esikhundleni sokudala isifinyezo esingaphezu kwezixhumanisi, i-Gemini ihlela kabusha uhlu lube ngamaqembu anezihloko, akhiqizwe ngokusesha okuhambisanayo (ukuphuma kwe-fan), futhi inikeza izifinyezo ezincane ngebhulokhi ngayinye.
Uma sibheka phambili, konke kubonisa ukuthi i-Google izohlola le nhlangano ezindaweni eziningi zenjini yokusesha.kufaka phakathi ithebhu ethi "Konke", uma nje izindlela zokusebenzisa nokusebenzisana zikuvumela. Uma i-AI Overviews ithathe cishe unyaka wonke ukusuka ekuhlolweni okulinganiselwe iye ekubeni khona okubanzi kakhulu, bekungeke kube yinto engacabangeki ukulindela ukwanda okufanayo kwe-Web Guide uma isivuthiwe.
Kubanikazi besayithi, igagasi ngalinye liphakamise izinga.I-SGE yayidinga izigaba ezimfushane nezicashunwayo; Imodi ye-AI yavuza ukusetshenziswa kwedatha ehlelekile kanye nezimpawu ze-EEAT; futhi manje i-Web Guide ithanda amakhasi afaneleka njengamabhulokhi azimele ngaphakathi kweqembu, anezihloko ezichazayo kanye nedatha ebalulekile ebekwe ekuqaleni.
Izimpawu ezibalulekile zokubeka izinga ngaphakathi komhlahlandlela wewebhu
Ukuhlolwa kokuqala kwe-Web Guide kubonisa ukuthi igunya, ukubaluleka, kanye nobusha kusabalulekile.kodwa manje sekuhlungiwe ngekhono lekhasi ngalinye lokungena esihlokweni esincane esicacile esikhishwa kalula yi-AI.
Amabhulokhi okuphendula afushane angenye yezimpawu ezibaluleke kakhuluI-Gemini ivame ukukhetha izigaba ezimfushane (ezingaphansi kwamagama angu-80-90) eziphendula ngqo umbuzo othize. Ukufaka "isifinyezo esincane" noma impendulo emfushane ngemuva nje kokwethulwa kwesigaba ngasinye kungasiza okuqukethwe kwakho kube yingqikithi yeqembu.
Idatha ehlelekile nayo iyasebenza kuweAma-schema anjenge-FAQPage, i-HowTo, noma i-ItemList asiza imodeli ukuthi ihlele imibuzo engaphansi kanye nohlu ngaphakathi kokuqukethwe kwakho, okwenza kube lula ukuyihlanganisa nesihloko esithile ku-Web Guide. Kuhlale kungumqondo omuhle ukuqinisekisa i-schema usebenzisa amathuluzi emiphumela ecebile ka-Google.
Ukuhlelwa kwezihloko (H2, H3, njll.) kuba yinto ebalulekileUmhlahlandlela Wewebhu ungaphinda usebenzise noma uphefumulelwe yizihloko zakho ukuze uqambe amabhlogo; uma unezigaba ezicacile ezifana nokuthi “Amathiphu Esabelomali sika-X”, “Ukuphepha kuka...” noma “Izinyathelo zokuthi...”, wandisa amathuba okuthi iqembu eliqoqwe ku-SERP lizofana kakhulu nesakhiwo sakho sangaphakathi.
Ukusha kungenye into ebalulekile, ngoba imibuzo eminingi engezansi ekhiqizwe ifaka phakathi izici zesikhathi. (“2025”, “izitayela zakamuva”, “okusha kakhulu”). Ukukhomba ngokusobala usuku lokushicilelwa noma lokubuyekezwa kokugcina, kanye nokubukeza okuqukethwe njalo, kungenza umehluko omkhulu uma kuqhathaniswa nezihloko ezindala, ezingabuyekezwanga.
Okokugcina, izimpawu zokusebenzisana kanye nokufinyeleleka kwabalandeleli be-AI nakho kubalulekile.Ukusebenza kahle kwewebhu (i-LCP elungisiwe, i-INP, i-CLS), ukusekela okuqukethwe okubonakalayo (izithombe, amavidiyo, izinyathelo eziboniswe ngezithombe), kanye nokungavimbeli ama-bot afana ne-Google-Extended kwandisa amathuba okuthi ikhasi lakho lifundwe, liqondwe, futhi lisetshenziswe yi-Gemini lapho kusethwa amaqembu.
Imiphumela yabadali bokuqukethwe namasu e-SEO
Ukuvela kwe-Web Guide kanye ne-AI Mode akusho ukuthi i-SEO isifile, kodwa kusho ukuthi isimo sesishintshe ngokuphelele.Akusanele ukuphinda igama elingukhiye bese uthola izixhumanisi: kufanele ucabange ngendlela i-AI ezochaza ngayo isihloko sakho nokuthi i-URL ngayinye izongena kuphi ngaphakathi kwamaqembu.
Okuqukethwe okukopishiwe noma okungaphelele kunendawo encane kakhulu yokuqondisa.Uma isihloko sakho sinikeza inani elifanayo nezinye eziyishumi futhi singahlelekile kahle, indlela kaGemini yokuhlanganisa amaqembu ngeke ibe nesizathu sokusigqamisa. Ngakolunye uhlangothi, imibhalo yokuqala enezibonelo zangempela, idatha eqinisekisiwe, kanye nokuqonda kochwepheshe (EEAT) kungaba nezikhundla ezivelele ezigabeni ezithile kakhulu.
Esikhundleni sokwenza ngcono igama elingukhiye elilodwa eliyinhloko, qala ukusebenza ngamaqoqo anezihloko.Umhlahlandlela "wokuhamba uye eLondon" kufanele ulindele imibuzo engezansi efana "nezindiza eziya eLondon", "amahhotela aseduze nendawo", "ukuthi ungafika kanjani usuka eHeathrow uye enkabeni", "ongakubona ezinsukwini ezi-3", "ukuhamba ngoKhisimusi", njll., ngayinye inesigaba sayo esizimele nesithuthukisiwe ngokuphelele.
Ukuthuthukiswa yizinhlangano kanye nemibono kuthatha indawo ephambiliUkukhuluma ngobuchwepheshe, izinhlobo, izindawo ezithile, ochwepheshe, izifundo, kanye nezibalo akusikho ukuhlobisa: kucebisa igrafu yolwazi esetshenziswa amamodeli e-AI ukuhlobanisa okuqukethwe kwakho nezihloko ezincane eziseduze nemibuzo.
Kubalulekile futhi ukuqapha ukucaca nokulawula indlela okuqukethwe kwakho okusetshenziswa ngayo.Ukuvimba ama-AI bots ku-robots.txt kungase kubonakale kukhanga, kodwa kunciphisa amathuba okuthi isayithi lakho livele ku-Web Guide noma ku-AI Mode citations. Ngokuphambene nalokho, ukuzivumela ukuthi zikhase kusho ukwamukela ukuthi okuqukethwe kwakho kuzosetshenziselwa ukukhiqiza izifinyezo lapho ukuchofoza kungaqinisekiswa khona njalo.
Kulesi simo, amaqembu amaningi e-SEO asevele eshintsha esuka "ekubekweni nje" aye "ekukhethekeni kobuchwepheshe be-LLM kanye ne-AI", ukuhlanza izakhiwo, ukuthuthukisa ama-schema kanye nokuklama izingcezu ukuze zisebenze njengezimpendulo ze-modular, okulula ukuzikhipha nokuzihlanganisa ku-SERP entsha.
Konke kukhomba ekuhlanganisweni kwe-Web Guide, i-AI Mode, kanye ne-AI-generated Views okuchaza kabusha indima yamawebhusayithi ohlelweni lokusesha.Labo abavumelanisa okuqukethwe kwabo nalolu lwazi lwamaqembu, imibuzo engaphansi, kanye nokuhlangenwe nakho kwengxoxo bazoqhubeka nokubonakala kanye nebhizinisi, kuyilapho amakhasi ahlala egxile kumodeli endala ethi "izixhumanisi eziyishumi eziluhlaza okwesibhakabhaka" azolahlekelwa yindawo ku-Google eqhubeka nokubuswa yi-AI.